On Wednesday, we woke up to the news of a change in ownership of a 128-year-old newspaper in neighbouring Eswatini, but what caught my attention was not just the change itself—it was the reaction to it.
The sale of such a historic publication should have been a moment of reflection on the progress made in African media ownership. Instead, the conversation was clouded by scepticism, criticism, and suspicion.
One of the key issues surrounding the discussion was the claim that the newspaper was acquired by a Black African businessman, Michelo Shakantu. Rather than celebrating this milestone, many took to social media to question the legitimacy of the purchase, suggesting that the newspaper’s editorial stance and independence would be compromised.
Accusations flew that the publication was now “captured” and would become a mouthpiece for corporate or political interests.
However, the Times of Eswatini quickly moved to set the record straight, issuing a statement clarifying the facts. The management of the paper stated:
“The Times of Eswatini confirms that there has been a change in the ownership structure of the Company. The transfer process is still ongoing. As this process is ongoing, it is important to clarify that while the new shareholder has an interest in certain entities within Inyatsi Group Holdings, this does not mean that Times of Eswatini has been acquired by Inyatsi Group Holdings.“
The statement went further to dispel misinformation:
“We wish to set the record straight and assure our readers that these claims are misleading. Despite the ongoing changes, the Times of Eswatini remains an independent media house committed to delivering fair, accurate, and responsible journalism. Our editorial policies and journalistic integrity remain unchanged, and we will continue to uphold the highest standards of reporting. Our commitment to balanced journalism remains as strong as ever.”
While mudslinging surrounding this particular transaction may subside, it opens up an essential conversation about Black ownership in African media. The significance of Africans owning their media houses cannot be overstated—it is about more than just business; it is about self-determination, economic empowerment, and controlling the African narrative.
For decades, the African story has been told by outsiders. Mainstream Western media has often portrayed the continent through a limited lens—focusing on poverty, disease, corruption, and war. While these issues exist, they do not define Africa. However, when the storytellers do not come from within, the narratives they create are often biased, reinforcing stereotypes rather than showcasing the diversity, resilience, and progress of African nations.
Black ownership in media is crucial because it allows Africans to tell their own stories from their own perspectives. It enables media houses to highlight Africa’s successes—its booming industries, rich cultural heritage, technological advancements, and young innovators. By controlling our own media, we can shift global perceptions and ensure that future generations see Africa through a balanced and authentic lens.
Many of Africa’s largest media houses remain under the control of multinational corporations, foreign governments, or powerful business elites who may have vested interests. This raises concerns about editorial independence and the ability of these publications to report on sensitive issues without external pressure.
When Black Africans own media houses, they can ensure that newsrooms operate free from undue influence. They can prioritize reporting on governance, economic development, and social justice issues that matter to local communities.
The media industry is not just about storytelling—it is a significant driver of employment and economic growth. Owning newspapers, radio stations, television networks, and digital media platforms creates opportunities for African journalists, photographers, editors, broadcasters, and content creators.
When media houses are locally owned, profits are reinvested into the community rather than being funnelled to foreign shareholders. This strengthens the local economy, provides job stability, and allows media professionals to thrive in their careers.
Language is a fundamental part of culture, yet many African media outlets predominantly operate in colonial languages. While these languages serve as bridges in a multilingual continent, the dominance of colonial languages in media has contributed to the erosion of indigenous languages and cultures.
Black-owned media can play a vital role in preserving and promoting African languages by incorporating them into journalism, broadcasting, and digital content. By doing so, media houses help keep these languages alive, fostering cultural pride and ensuring that future generations remain connected to their heritage.
Representation matters. When Black people own newspapers and media houses, they can ensure that diverse voices are heard. This means covering stories about women, youth, rural communities, and marginalized groups—narratives that are often overlooked by mainstream media.
Ownership also extends to employment opportunities within the media sector. African journalists and media professionals need spaces where they can grow, innovate, and lead. Black-owned media ensures that young, talented Africans are given the platform to showcase their skills and shape the future of journalism on the continent.
The rise of digital media has lowered the barriers to entry into the media industry. In the past, owning a newspaper or television station required significant capital investment. Today, with social media, online publications, podcasts, and video streaming services, African entrepreneurs have more opportunities than ever to create and own media platforms.
While the importance of Black ownership in media is clear, it is not without challenges. Access to funding remains one of the biggest hurdles for African media entrepreneurs. Many financial institutions are hesitant to invest in independent media, making it difficult for Black-owned outlets to compete with well-funded multinational corporations.
Black ownership of newspapers and media houses in Africa is not just a desirable goal—it is a necessity. It ensures that African stories are told by Africans, for Africans. It empowers communities and provides economic opportunities.
As Africa continues to rise on the global stage, controlling its own narrative will be a defining factor in shaping the continent’s future. The conversation surrounding the sale of the Times of Eswatini is just one example of how media ownership remains a contentious issue.
However, for Africa to truly thrive, it must tell its own story. That begins with Black ownership in media. We must support, celebrate, and protect independent African media houses—because the power of the narrative is the power to shape our future.
