In 2024, Chinese dramas experienced a significant surge in popularity overseas.
According to AMPD data, in the Southeast Asian market, the number of viewers for Chinese dramas on video-on-demand (VOD) platforms surpassed that of American dramas, making them the second-largest source of entertainment for local audiences.
Notably, in the free content category, Chinese dramas hold the top position, commanding a 40% share of users. What, then, has made domestic dramas so captivating to international viewers? What are the key factors driving this remarkable trend? This episode of Bizfocus will reveal the answers.
